22 January 19, 2018 ENTERTAINMENT www.desitalk.com – that’s all you need to know -MUMBAI A nil Dhirubai Ambani-led Reliance Entertainment on Tuesday announced a joint venture with S. Sasikanth's Y Not Studios and Sanjay Wadhwa's AP International for production of movies, marking its entry into the south Indian market. Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment, said in a statement: "This relationship will allow Reliance Entertainment to make its pres- ence felt strongly in the vibrant south film market, with production of high quality content. "This relationship is in line with our continuing strategy of partnering with like- minded and successful creative individu- als, while playing the role of supportive investors on our part." This marks Reliance Entertainment's fourth joint venture after successful cre- ative partnerships with Rohit Shetty Picturez, Plan C Studios and Phantom Films. Y Not Studios has produced 12 feature films in Tamil, Telugu, Malayalam and Hindi. Some of their projects include "Thamizh Padam", "Kadhalil Sodhappuvadhu Yeppadi", "Vaayai Moodi Pesavum", "Kaaviya Thalaivan", "Irudhi Suttru", "VikramVedha", "Shubh Mangal Saavdhan". Sasikanth is confident about the exciting partnership. "This collaboration will provide a plat- form that will enable Y Not Studios, which has backed content-driven projects, to expand our portfolio not just in the region- al segment, but also nationally and inter- nationally. We are super thrilled, and look- ing forward to a long and fruitful journey ahead," he said. Wadhwa, partner of overseas distributor AP International, said: "We have been working with Reliance Entertainment since they came into Tamil films (distribution) with 'Yaavarum Nalam', and with Y Not Studios since their inception with 'Thamizh Padam', and are very excited to be a part of this joint venture." -IANS Reliance Entertainment To Produce Films For South Indian Twitter/@RelianceEnt -MUMBAI A ctor Emraan Hashmi, who will co- produce and star in "Cheat India" -- a movie on education scams in India -- is confident it will be a "landmark" role in his career. "The script and title of 'Cheat India' are supremely powerful. This is among the most engaging and riveting stories I've read in a while and I am thrilled to be essaying what I believe will be a landmark role in my filmography," Emraan said in a statement. Emraan has joined hands with Bhushan Kumar's T-Series and Atul Kasbekar and Tanuj Garg's Ellipsis Entertainment to pro- duce the film, to be directed by Soumik Sen. "I am looking forward to working with some formidable partners - Soumik, an amazing storyteller," Emraan added. On Twitter, Emraan described the movie as "a compelling, edge-of-the-seat drama inspired by real incidents in the Indian education system". Sen said: "This film is for every Indian student who is under pressure to excel in a competitive environment. Today's youth will hugely relate to 'Cheat India'." Kumar believes the movie will reflect the new-age appetite for compelling content rooted in realism. "The story of Cheat India will entertain and uplift, and we're delighted to be bring- ing it to life," Garg and Kasbekar jointly said. The film will release worldwide in February 2019 worldwide. -IANS 'Cheat India' On Education Scams Will Be Landmark Film, Says Emraan IANS B Y K ISHORI S UD -NEW DELHI n the 1990s, he won hearts with his re-worked version of "Chura liya" -- and hits like "Gur nalon ishq mitha", "Dil cheez" and "Tum bin" -- at a time when social media was nowhere in sight. British-Indian record producer Baljit Singh Sagoo, known better as Bally Sagoo, says there is a misconception that Punjab's bhangra music genre is just about "balle balle" and "hoye hoye". Sagoo believes Bollywood has pro- gressed a lot with new sounds, but not bhangra music. "Bhangra is not just about the balle balle and hoye hoye. The kids out there don't want to listen to Punjabi music. And when I say Punjabi music, it's the language fused with different sounds, just like English, Latino and other global sounds. "My music differs and I have been serv- ing different tastes in most of my albums -- varying frommellow, dance, R&B and romantic, so there's a variety in there with bhangra songs," Sagoo, who has three decades of experience in the music indus- try, told IANS. He said that in Punjab, people are still using the beats which he was using in the early 1990s. "They use the same types of percus- sion... whereas, in my opinion, they should be fusing the language with different sounds -- with a bit of bhangra as we all love it. Also, one major thing is that female singers are missing. It has always been a male-dominated industry. It should be a collaborative effort," said Sagoo, who per- formed in Gurugram on Friday for Lohri celebrations at DLF Cyber Hub. With most Punjabi songs hailing figures of women, flashy cars and watches, Sagoo, who has scored music for films like "Bend It Like Beckham" and "Monsoon Wedding", says people should look beyond "trying to get a big fat car or a big fat chain or something like that in a video". "I think today's songs pretty much con- tain some sort of violence, drugs, women and bling, and I personally don't really like that kind of stuff, I don't like that kind of videos... I think they give pretty much a wrong impression... to the youngsters, to the kids out there," said the 53-year-old artiste. "India now has access to what happens around the world. Of course, a lot of peo- ple are seeing what is happening all over the world... (but) some things don't work in our society and in our culture," he added. Sagoo said he prefers making videos that people can enjoy even with family members. "I don't like the guns, the gangsters or any sort of violence. People should be making more and more true music and experimenting more... With bhangra music, it is the same topic: Boy meets girl; boy tries to impress the girl... I guess more and more new styles of music should be introduced into bhangra music," said Sagoo, who has been flying to and fro between India and the UK. On the trend he foresees in the music industry, Sagoo pointed out how India has a lot of DJs, but few record producers. "To compete with the world, we really need a lot more composers and new, seri- ous vocalists. We have a lot of DJs but not producers. The trend is towards the R&B and the hip-hop side," said the artiste, whose last album was "Cafe Punjab" released in 2015. Stressing that "Bollywood will always be the king", Sagoo said there are people out- side India who want to hear different sounds and vibes. Which is why he wants more and more people to constantly push the boundaries. Sagoo is currently handling several new projects and will soon be "dropping a brand new album". -IANS Bhangra Not Just About Balle Balle, Hoye Hoye: Bally Sagoo I Facebook Bally Sagoo Emraan Hashmi spotted at Chhatrapati Shivaji Maharaj International airport in Mumbai.